1 | AESTHETICS: Spaces are to effect people and ultimately evoke comfort, ownership and pride.
2 | PERCEPTION: Buildings should be expressive, spaces should communicate intentions and functions.
3 | PRACTICALITY: Design must satisfy given criteria functionally, aesthetically and psychologically.
4 | INNOVATION: Presentation of options to utilise solutions that open opportunities.
5 | SUSTAINABILITY: Considered materials with minimal environmental impact increasing durability and lifecycle. 
6 | ATTENTION TO DETAIL: Integrity from conception to completion by consistent director and senior staff involvement.
7 | VALUE: Honest, long-lasting and appropriate design with thoughtful and considered expenditure.